These pictures have caused uproar this week.
One Twitter user commenting:
‘Sooo there was not one comb or brush the entire building? No edge control? Couldn’t even give her some weave for that newborn ponytail? Smh’
Others have jumped to the defence of the brand who they say often feature undone hair (cue pictures of white models with the messy bun look).
Eventually J Crew dragged out a non-apology:
J Crew strives to represent every race, gender and background. We sincerely apologise for the styling of this model and the offense (sic) that was caused. We assure you that we are taking steps to address it, and to prevent this from happening again.
But I’m not convinced they really understood what the issue was.
For me it wasn’t the point made by those saying that she should have brushed her hair and laid her edges. I don’t use combs, brushes, eco styler gel or guerilla snot either, I’m accustomed to some frizzy, fuzzy edges.
For me the point was that hair looked dry and under strain to get into a bun. Any hair stylist that is going to declare that dry hair ready to photo needs a lesson or two. Any hair syslist that is going to manipulate dry afro hair into a high bun needs a lesson or two.
The model didn’t have an issue with the photo (I imagine she wants to work again). So I get that my opinion doesn’t matter to her but when that photo is part of the pictography that describes and visualises afro hair, well then, not only do I care but it’s my right to have an opinion.